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Hudson -- Local merchants hope to make everyone see red in February.
But their goal is not to raise anyone's blood pressure. Instead, they'll be raising awareness of women's heart health.
The Merchants of Hudson are taking part in "Paint Hudson Red" in February, part of the American Heart Association's annual "Go red for women" campaign, according to Debra Sherman, marketing spokesperson for the Merchants of Hudson.
A member of the Heart Association first approached Sherman to ask if the merchants of First & Main would participate, she said. Then it spread to the merchants across the city.
The merchants want residents to help kick off the initiative by wearing red Feb. 1, Sherman said.
Throughout the month, the Merchants of Hudson will offer special deals and promotions. A portion of the proceeds will be given to the American Heart Association, Sherman said.
The first-year initiative mirrors the merchants' past promotions for the American Cancer Association in October, according to Sherman.
Heart disease kills one out of three women, she said.
"That's a pretty big number when you think about it," Sherman said. "But when it comes down to it, it could be my mom, my grandmother -- you just don't know."
To help spread awareness for their cause, merchants will place red bows around trees in the area.
Among the participating stores, Nicky Nicole on First Street will sponsor a valentine workshop for girls and sell "Go Red Hearts" for $1, with all the money going to the Heart Association, according to MJ Lehman of Nicky Nicole.
"We are very happy to support the event and increase the awareness of this very important event," Lehman added. " We all need to be aware of heart health, and Nicky Nicole wants to be a part of that effort."
First & Main will also sponsor a Facebook promotion where $1 will be donated to the American Heart Association for every a visitor "liking" and "sharing" the page.
"The goal is to get people coming to our page," Sherman said. "We will be talking about all the events happening with the merchants."
The event is a "way to give back," according to Sherman.
"Our goal is to involve as many merchants involved as possible," she said. "We want to spread the word for people to shop locally and come out and support great cause that is near and dear to everybody."
Brenda Hughes, the owner of In Style Accessories, said her shop will be take part in Paint Hudson Red.
Hughes called heart disease "the silent killer" and said more women die from heart disease annually than from breast cancer.
"My mother died of heart disease at the age of 62," Hughes said. "She did not know she had it."
The store will offer 10 percent discounts on online jewelry purchases and donate 10 percent of the sales to the American Heart Association.
Hughes will also donate $1 for every new social media like or follow the store receives in February, she said.
"Women lead very busy lives and often don't know they have heart disease," Hughes said. "There are so many causes, but this one is close to my heart and needs to be embraced."