Hard Rock Interenational dubs Northfield facility its first 'Rocksino'

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Hard Rock calls gaming facility 'Rocksino'

Northfield -- Hard Rock International announced it will refer to its video lottery terminal gaming facility at Northfield Park as a "Rocksino." In a Jan. 28 press release, Hard Rock said construction began on Dec. 30, 2012 and the facility is expected to open in December this year.

"Hard Rock is committed to building the premier entertainment and gaming destination in the area. We want to bring something special to a region so rich in music history and are proud this location will launch the 'Rocksino' brand," said Jim Allen, chairman of Hard Rock International. "With more than 2,300 gaming devices, varied dining options and excellent live music events, the Rocksino is sure to become a the premiere entertainment and gaming destination in the Midwest."

"We are excited to work with the dynamic, world-renowned Hard Rock brand on this project and are certain the Rocksino will enhance the Northfield Park racetrack experience for our visitors," said Brock Milstein, chairman and CEO of Northfield Park and Milstein Entertainment. "We are also excited to report that construction is underway and on schedule. We look forward to holding a job fair in late 2013 offering great jobs for all skill sets, and ultimately, generating more than 600 new permanent jobs upon the Rocksino's opening."

The company said the Northfield Park gaming facility will feature entertainment such as celebrity musicians, functions and banquets at the Hard Rock Live music venue, which will hold up to 2,600 guests.

Multiple dining outlets, will include a Hard Rock Cafe, a sports-inspired steakhouse, a center bar and a buffet.

A Van Halen motorcycle highlighting the center bar will be one of many "arena rock" pieces from Hard Rock's memorabilia collection at the Rocksino. In addition to the gaming devices, the facility will feature a comedy club and Rock Shop with Hard Rock merchandise.

"The Hard Rock International team looks forward to launching the 'Rocksino' property name, as it represents an own-able and fresh trademark for our brand," said John Galloway, chief marketing officer of Hard Rock International. "After testing the name with consumers, both gamers and non-gamers, we found the new trademark is perfectly aligned with the Hard Rock brand, and highlights both our one-of-a-kind gaming offerings and our focus on music and entertainment."

For more information, see www.hardrockhotels.com.

-- from staff reports

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