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Atlas Advertising to update city on marketing plans

by Laura Freeman | Reporter Published: January 30, 2013 12:00 AM

Hudson -- The marketing firm hired to promote the city for business development will update City Council on the work it's done so far at a special meeting Feb. 5 at 7:30 a.m. at Town Hall.

The special Council workshop meeting is open to the public, and Atlas Advertising's CEO Ben Wright and his team will make the presentation, according to City Communications Manager Jody Roberts.

Council hired Denver-based Atlas Advertising in October to develop a branding and marketing plan for the city. The company's three-year plan will cost the city $254,000.

The city will pay approximately $76,000 in the first year to develop the plan, and $89,000 each for the second and third years for implementation, changes and updates.

Atlas officials on Feb. 5 will discuss their research and a survey where they asked business leaders why they would choose to move to Hudson or somewhere else.

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"They'll make recommendations and work with the city to tweak it," Roberts said.

Wright spoke to local, state and business officials Nov. 1 at Hudson Town Hall about the initial phase of its plan for creating an image of Hudson that would attract businesses.

At that meeting, Wright said branding is a collection of impressions of a community that influences the way others think about that community. The marketing plan would focus on one or two business types to attract and emphasis the city's special traits.

Email: lfreeman@recordpub.com

Phone: 330-541-9434

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