Library starts year with business programs for entrepreneurs, students

by Laura Freeman | Reporter Published:

Hudson -- The library is offering several business and entrepreneur programs for adults to start the new year, as well as an investment portfolio game for middle grade students.

Leading author, speaker and strategist for content marketing and social media, Joe Pulizzi, will kick off the 2013 Winter/Spring Entrepreneurship Series of events at the Hudson Library and Historical Society Jan. 23 at 6:30 p.m.

Programs in the series are offered in January through May, and then a new series starts in the fall, she said.

The Entrepreneurship Series began in the fall of 2008, and attendance has reached 5,000 people, although some of those are repeats, according to Ellen Smith, head of reference and archives at the library.

"We draw from all over Northeast Ohio and out of state," she said. "Every series is different."

Pulizzi, founder of the Content Marketing Institute and Content Marketing World, will discuss marketing.

"Everyone has a product, but they want to know how to get it out there," Smith said. "Marketing is always the biggest demand."

At the end of each program, those attending, usually 50 to 75 people, evaluate the series and can make requests for future speakers or topics, Smith said.

The Entrepreneurship Series is sponsored by the Burton D. Morgan Foundation. Register for the free event at hudsonlibrary.org.

MBA Lite

In addition to the Entrepreneurship Series, The Hudson Library and Historical Society's Burton D. Morgan Center for Entrepreneurship Research will offer its free, four-part "MBA Lite" series, featuring presenters from area businesses and universities, sponsored by the Burton D. Morgan Foundation.

Participants can earn certification by attending all four sessions, which start at 6:30 p.m., according to reference librarian Susan Finley. Register at hudsonlibrary.org or call 330-653-6658 ext. 1010.

This is the fourth time the library is offering the MBA lite mini-series, Finley said.

"It's been a huge success," she said. "A handful come to all four [programs], but others pick and choose their interests."

The leadoff session on Jan. 28, will be "Driving Change in Stable Organizations" with Dr. Susan C. Hanlon, assistant dean of the College of Business Administration at The University of Akron.

"Financing for a Small Business" will be offered Feb. 11, with PNC's Business Banking Officer Jon Novak.

"Value added IP: Why Intellectual Property Adds Value to Small Business" will be Feb. 13 with Howard Wernow and John Gugliotta, registered patent attorneys. They will discuss a new law in March that will impact small business owners.

The final session Feb. 25, is "Entrepreneurial Marketing: How to Market the 'New'" with Denise Easterling, entrepreneur faculty adviser for the Collegiate Entrepreneur's Organization for Entrepreneurship and Business Innovation at Kent State University.

Stock Market Challenge

Middle school students can learn about finance and the stock market by playing the "Stock Market Challenge" game at the library.

Beginning Jan. 23, students in grades six through eight will meet in the Flood Family Meeting Room once a week for four weeks to learn the basics of the stock market and investing. Starting Feb. 20, they will then meet on the first and third Wednesdays of the month through April 17 in the library's computer lab to play the national online game.

Starting with a virtual cash account of $100,000, students strive to create the best performing portfolio using a live trading simulation. In building a portfolio, students will research and evaluate stocks, and make decisions based on what they've learned. They will trade common stocks and mutual funds from the NYSE and NASDAQ exchanges. Students may work together in teams.

Register by calling 330-653-6658 ext. 1032.

The game is new for students although in the fall, students participated in an entrepreneur club and created microbusinesses.

"We are trying to get into the business side of programs," said librarian Mary Balog, noting one student made $60 through her microbusiness.

"I was pleased with the first endeavor," she said.

Email: lfreeman@recordpub.com

Phone: 330-541-9434

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