AKHIA, a full-service communications agency in Hudson, is partnering with the University of Akron's Gary L. and Karen S. Taylor Institute for Direct Marketing to provide real-world, hands-on experience to students studying the art and science of marketing research.
The exclusive internship program kicks off during the summer semester and will continue year-round.
"The Taylor Institute has put together a remarkable program that provides a mix of classroom and hands-on learning to students interested in pursuing careers in marketing analytics and research," said Patsie Dionise, director, Optimization for AKHIA. "As the world of communications continues to rely more heavily on data to produce the right results for companies, we are expanding our capabilities to help our clients gather actionable insights. Our agreement with the Taylor Institute is just one piece of that larger puzzle."
AKHIA and the Taylor Institute have a long-standing relationship based on sharing best practices and educational opportunities for working professionals and students.
"An important part of our curriculum is giving students at the University of Akron and the College of Business Administration the opportunity to work in the field and learn from practicing professionals," said Jacob Farrar, Director, The Taylor Institute for Direct Marketing, University of Akron.
"What better place to get a well-rounded experience with a number of companies than with AKHIA. We're excited to offer this opportunity to our students and to continue building upon our relationship."
AKHIA's Optimization team is comprised of digital and content strategists focused on optimizing communications programs and delivering results for the agency's clients. For more information, visit www.akhia.com.