André Thornton, CEO of Akron-based ASW Global, announced that its marketing fulfillment division, Global Promotions & Incentives (GPI), will grow in size, scale, and services with the acquisition of Indianapolis-based Main Event Merchandise Group. Both firms specialize in outsourced merchandise branding, marketing management, and fulfillment services.
ASW Global will gain additional offices in Colorado, Ohio, Indiana, and Tennessee.
The merged firms will retain the Main Event brand name and will continue to provide B2B and B2C services both domestically and internationally. Main Event also has a strong presence in Canada
Brian Fahle founded Main Event in 2001. He will be president of the marketing management service division using his extensive experience in delivering integrated services from merchandising, graphic design, licensing, production, and ecommerce fulfillment.