NYON, Switzerland (AP) -- UEFA has appointed Alex Ferguson as an ambassador to oversee its coaching programs.
UEFA President Michel Platini said the former Manchester United manager will be chairman of its elite club coaches' conference held each September.
"It is an honor and a privilege to accept this role," Ferguson said at a news conference with Platini. "It is something I will enjoy."
Ferguson retired last May after 27 years as United coach after winning his 13th Premier League title. He is now a director on the club board.
The 72-year-old Scot won 38 trophies while at Old Trafford including the Champions League in 1999 and 2008.
Platini said UEFA had responded to its national associations who asked for help "to teach the teachers" in coaching.
"I think the arrival of Sir Alex will be very positive," Platini said.