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BCS bowls' TV viewership up 15 percent

Published: January 6, 2014 6:54 PM

BRISTOL, Conn. (AP) -- The BCS bowls' television viewership was up 15 percent from last year.

The Rose, Fiesta, Sugar and Orange bowls averaged more than 14.3 million viewers on ESPN, up from under 12.5 million last season.

Oklahoma's 45-31 win over Alabama in the Sugar averaged 16.3 million viewers, the most for the bowl since 2001 in years it didn't serve as the national title game. That's up 61 percent from last season's matchup between Louisville and Florida.

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