NORCROSS, GA -- (Marketwired) -- 05/01/14 -- Motor Trend(R) Certified, a leading provider of automotive benefits that improve the consumer buying and ownership experience, announced today that the company will be exhibiting at the 16th Digital Dealer Conference and Expo from May 6-8 in Atlantic City, NJ. In addition to providing dealerships with a way to certify their other makes and models, Motor Trend Certified will reveal an innovative new addition to its digital platform designed to increase dealership reach and relevancy among online car shoppers.
Located at booth ‥129, attendees can stop by Motor Trend Certified to learn more about its comprehensive certified vehicles program for other makes and models on a dealer's lot. The Motor Trend Certified booth will also give visitors the chance to win a GoPro(R) HERO3+ Black Edition, an Emmy Award winning, pocket-sized video camera with video resolutions up to 4K, 12MP photos up to 30 frames per second, built-in Wi-Fi and is waterproof up to 131'/40m. To enter in advance or learn more, visit http://motortrendcertified.com/dd16.
"We are thrilled to return to the Digital Dealer conference this year to help educate attendees on how Motor Trend Certified can help improve the car selling and buying process," said Tina Whitelaw, Executive Vice President of Strategy, Marketing and Human Resources at Automobile Protection Corporation. "For more than 65 years, Motor Trend has been the authority on vehicle purchasing decisions among consumers, and we are proud to share our knowledge with attendees at the show."
The Motor Trend Certified Vehicles program provides only qualified dealers with the ability to certify vehicles outside their core franchise makes. By leveraging the nationally recognized Motor Trend Certified Vehicles brand, dealer partners can assure customers that their vehicles have been inspected to meet Motor Trend's national standards. Motor Trend Certified Vehicles include upgraded benefits from its partner EasyCare, including a minimum six month/7500 mile comprehensive warranty, key replacement and dent repair coverage, 72 Hour exchange policy and a Best Value Guarantee. To help dealers "Win the Click(TM)," Motor Trend Certified's digital platform offers advanced technology that amplifies their reach and delivers a unique and relevant online shopping experience that drives qualified leads to their showroom.
To learn more about Motor Trend Certified, please visit www.motortrendcertified.com. To learn more about Motor Trend Certified's presence at Digital Dealer and the GoPro giveaway, visit http://motortrendcertified.com/dd16.
About Motor Trend Automotive Group and Source Interlink Media The Motor Trend Automotive Group (MTAG) is comprised of flagship automotive brands including Motor Trend, Automobile Magazine, Motor Trend Classic, IntelliChoice, Truck Trend and Automotive.com. Delivering a significant reach across both automotive enthusiast and various in-market consumer audiences, the Motor Trend Automotive Group produces news, features, road tests, data, cost of ownership, analysis, photography and video, and is responsible for some of the industry's most coveted awards, including the Car of the Year, Automobile of the Year, Best Overall Value, Truck of the Year and more. In addition to print products with a combined audience in excess of 15 million consumers a month, the Motor Trend Automotive Group's websites attract more than 14 million unique visitors and generate more than 51 million page views a month.
The Motor Trend Automotive Group is part of Source Interlink Media, LLC (SIM) which is the premier source of special interest media in the United States. With more than 70 publications, 90 Web sites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports and other niche activities. The division's strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market- leading brands through a multiplatform media approach.
About EasyCare(R) The EasyCare brand is owned by Automobile Protection Corp - APCO, and is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. EasyCare benefits include vehicle service contracts, dent repair coverage, Guaranteed Asset Protection (GAP), key replacement coverage, pre-paid maintenance and more. APCO was founded in 1984 and has delivered great ownership experiences to over 5 million automotive consumers.
Media Contact: Beth Cleveland 415.283.7333 Beth@praytellstrategy.com